Baidu Tieba China’s Biggest Social Media Network

Baidu Tieba China’s Biggest Social Media Network

Baidu Tieba is Chinese largest communication platform provided by the Chinese search engine company Baidu. Its an online community bound tightly with internet search services, one of the main business of Baidu. The website functions by having users search or create a bar (Forum) by typing a keyword, and if the bar has not been created before, it is then created upon the search. Baidu Tieba was established on December 2003. On the service, “bar” refers to a forum providing a place for users to interact socially. The slogan of Baidu Tieba is “Born for your interest”. As of 2014 there are more than eight million bars, mostly created by fans, which cover popular stars, films, comicsor books.

More than one billion posts have been published in these bars. According to Alexa Internet traffic to Baidu Post Bar makes up more than 10% of the total traffic to Baidu properties. Every bar can have up to three masters (moderators), thirty vice-masters and ten video-masters (mainly to manage the uploaded videos). 

In the period before 2010, Baidu Tieba allowed anonymous posting, displaying only the IP address of the poster. Now it only allows posting by account and anonymous posting is not allowed. Users can post at most 10 pictures and one video quoting from certain broadcast websites. Users cannot edit the published posts, whether they have an account or not. But users can delete their own published posts and comments from other users on their posts. 

Baidu Tieba, beyond regular text posts, allows for polls. Every bar has its own 2GB space for members of the bar to upload videos. If a bar is in the top 500 of the official rank, it can have its own album.

Post bar is the international version of Baidu Tieba. In order to expand its commercial domain, Currently Baidu Postbar has introduced to several countries like Brazil, Thailand, Vietnam and Japan.

However it is still unknown whether Postbar will have further development in these countries. Actually the Japanese version has shut down in late 2011. The Vietnam version cannot be logged into in May 2015.

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