Nobody likes a slow site. Just think about the sheer number of times you revisited a website that took too long to load…we’re guessing it’s zero. Let’s look at some statistics to back this up.
As shown in this Kissmetrics infographic, 40 percent of site users exit a site that takes more than three seconds to load. The statistics are even scarier for e-commerce sites: 80 percent of shoppers who are not satisfied with a site’s speed or performance are less likely to shop on the same site again. Plus, a one second delay cuts customer satisfaction by 16 percent and results in a 8 percent loss in conversions. Yikes!
Speed is also a critical component of Google’s ranking algorithm. If you have a slow site, your Google rankings will fall and you will experience considerably less traffic to your site. With Google’s introduction of Accelerated Mobile Pages (AMP), mobile page speed is also going to be an important ranking factor.
So you now understand the effects of site speed user experience, engagement and SEO. What can you do to make your site load faster?
You can measure your current site performance and speed so that you can quantify any improvements in performance after you implement the methods in this post. Pingdom offers a free performance analysis for your site. You can also look at your site’s page speed and other performance data in Google Analytics under the Behavior section.